With our virtual instrument and acoustic products, our purpose is to enable accessing and experiencing significant intangible heritage while providing new means to protect and sustain these unique qualities, employing continuous innovation focused on quality, with the goal of uniting art and technology.
- People: to be an inspiring and motivating place to work where significant value is created
- Instruments: to provide artistic quality and access
- Partners: to share ideas, recognition for creating enduring value
- Innovation: to focus on well-founded research and development based practical applications
- Productivity: to be a reference provider of uniquely innovative services and products, delivered with maximum efficiency
- Sustainability: to responsibly sustain and develop both existing and new structures